Digital Commerce & Consumer Journeys
End-to-end buying experiences that connect online discovery to real-world conversion — checkout, payments, and online-to-in-store continuity.
AI-Native Product Executive
Building AI-powered products that move people, teams, and businesses forward.
SVP of Product with 17+ years turning complex operations into scalable platforms, consumer experiences, automation systems, and measurable growth.
17+
Years building
24+
Products shipped
100+
Person teams led
AI
Native builder
Executive Snapshot
Where I create leverage
Four areas where I consistently turn ambiguity into shipped products and measurable business outcomes.
Product Strategy
Translate fuzzy business goals into clear roadmaps, sequencing, and bets that compound — built around the real job to be done.
AI & Automation
Design AI-native systems and automation that remove busywork, sharpen targeting, and scale operations without adding headcount.
Consumer Platforms
Build consumer experiences that feel obvious — clear journeys, low cognitive load, and conversion-driven design.
Operational Transformation
Rewire how teams operate — turning manual, high-friction workflows into scalable systems used by operators and partners.
Leadership Narrative
From the front line to product strategy
I started close to the customer, moved into operations, scaled teams, owned enterprise systems, and now lead product strategy across platforms used by consumers, operators, and major enterprise partners.
My background in automotive retail is proof, not identity — it's where I learned to solve complex, high-friction consumer and enterprise problems at scale, across the full funnel: showroom, national call center operations, systems ownership, and roadmaps for products used by millions of shoppers and thousands of operators. That same playbook now powers AI-native platforms, consumer products, and automation systems across industries.
Product Work
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Built across capabilities, not just companies
The through-line of my career is the type of problem I solve — not the industry I solved it in.
CRM, Workflow & Automation
CRM overlays, workflow tooling, and lead-routing automation that make operators faster and remove manual work at scale.
AI Segmentation & Retention
AI-driven segmentation, scoring, and retention systems that put the right message in front of the right customer at the right moment.
Marketplace & Partner Platforms
Multi-party platforms that align consumers, operators, and major enterprise partners around a shared, scalable experience.
Enterprise Reporting & Decision Systems
Reporting, analytics, and decision tooling that turn raw operational data into clear, actionable calls for enterprise teams.
Selected Outcomes
Results that move the business
28%
Lift in lead-to-sale conversion
2.3x
Increase in qualified leads
100+
Cross-functional team members led across product, engineering, QA & ops
24+
Products shipped across enterprise, consumer, marketplace, CRM, AI & automation
AI Studio
LIVE
LIVE
LIVE
LIVE
Proof that I still build
Beyond the day job, I operate like a one-person product studio — shipping AI-powered products end to end.
Westlake Pulse
AI civic intelligence platform
AI-powered local intelligence platform that tracks permitting, planning, and development — surfacing permits, meetings, and updates automatically with an Ask AI search.
Visit Site →SlumberSpark
AI bedtime story generator
A consumer app that creates personalized bedtime stories for kids — custom narrators, illustrations, and audio narration generated in 60 seconds.
Visit Site →GiftPulse
AI-powered gift finder
An AI gift recommendation engine — describe who you're shopping for and get curated, on-point product suggestions in seconds.
Visit Site →Artistboxxx (with Gina Simone)
Consumer beauty brand
A jet-set inspired beauty brand — travel-themed palettes, botanical lip oils, and premium brushes, live and shipping direct-to-consumer.
Visit Site →GeneFuel
DNA-driven health optimization
Personalized health platform exploration — combining DNA, lab data, and AI to generate custom supplement, nutrition, and recovery protocols.
TriggerForge
AI automation systems
Custom automation systems powered by AI agent squads for content, design, analytics, and business growth.
Developer utility
Visit Site →
Random VIN Generator
A free tool that generates valid VINs for testing, QA, and development.
Product Principles
How I build
Start with the real job to be done
Before features, get specific about what someone is actually trying to accomplish. The job defines the product.
Ship fast, learn faster
Velocity is a feature. Get real product in front of real users, then let evidence drive the next move.
Reduce cognitive load
The best experiences feel obvious. Make the next step clear and remove everything that gets in the way.
Build systems, not one-offs
Reusable components, repeatable processes, and automation that compounds. Scale through structure.
AI should remove work, not create more
Good AI makes people faster and sharper — it shouldn't add complexity, training overhead, or new busywork.
Outcomes over outputs
Features aren't the point. Conversion, retention, response times, and real business results are.
Connect
Let's build something that ships
I'm interested in connecting with founders, CEOs, investors, and product leaders building AI-native platforms, consumer products, marketplaces, health tech, productivity tools, and operational systems.