17+ years turning complex operations into scalable platforms, consumer experiences, automation systems, and measurable growth. The through-line is the type of problem I solve — not the industry I solved it in.
Four areas where I consistently turn ambiguity into shipped products and measurable business outcomes.
Translate fuzzy business goals into clear roadmaps, sequencing, and bets that compound — built around the real job to be done.
Design AI-native systems and automation that remove busywork, sharpen targeting, and scale operations without adding headcount.
Build consumer experiences that feel obvious — clear journeys, low cognitive load, and conversion-driven design.
Rewire how teams operate — turning manual, high-friction workflows into scalable systems used by operators and partners.
I started close to the customer, moved into operations, scaled teams, owned enterprise systems, and now lead product strategy across platforms used by consumers, operators, and major enterprise partners.
My background in automotive retail is proof, not identity — it's where I learned to solve complex, high-friction consumer and enterprise problems at scale, across the full funnel: showroom, national call center operations, systems ownership, and roadmaps for products used by millions of shoppers and thousands of operators. That same playbook now powers AI-native platforms, consumer products, and automation systems across industries.
Each cluster represents a repeatable playbook — not a one-time engagement, but a pattern I've applied across contexts and scaled.
End-to-end buying experiences that connect online discovery to real-world conversion — checkout, payments, and online-to-in-store continuity. Designed for high-friction, high-stakes consumer decisions where trust and clarity drive conversion.
CRM overlays, workflow tooling, and lead-routing automation that make operators faster and remove manual work at scale. Built systems that support hundreds of locations, thousands of operators, and real-time lead responses.
AI-driven segmentation, scoring, and retention systems that put the right message in front of the right customer at the right moment. Applied to CRM, digital retail, and consumer acquisition funnels with measurable conversion lifts.
Multi-party platforms that align consumers, operators, and major enterprise partners around a shared, scalable experience. Managed OEM integrations across Nissan, Infiniti, BMW, and Walmart with partner-specific workflows and reporting.
Reporting, analytics, and decision tooling that turn raw operational data into clear, actionable calls for enterprise teams. Built systems that distill large-scale operational signals into dashboards used by executives and operators alike.
Before features, get specific about what someone is actually trying to accomplish. The job defines the product.
Velocity is a feature. Get real product in front of real users, then let evidence drive the next move.
The best experiences feel obvious. Make the next step clear and remove everything that gets in the way.
Reusable components, repeatable processes, and automation that compounds. Scale through structure.
Good AI makes people faster and sharper — it shouldn't add complexity, training overhead, or new busywork.
Features aren't the point. Conversion, retention, response times, and real business results are.
I'm interested in connecting with founders, CEOs, investors, and product leaders building AI-native platforms, consumer products, marketplaces, health tech, productivity tools, and operational systems.